White Papers

 

White Papers

 

“71% of B2B buyers have used white papers in the last 12 months to research purchasing decisions…”

“75% of B2B buyers say they would share information about themselves in exchange for a white paper…”

Equinet, “Content Marketing,” August 2018

 

Different Ways to Take Advantage of White Papers:

  • Generate Leads

  • Tackle Complexity

  • Stand out from the pack

  • Do a deep dive into features, benefits, solutions

  • Thought leadership, policy insights, new methods, technologies, solutions…

Adapted from White Papers for Dummies, by Gordon Graham

 

White Papers…

Sometimes you need to get your prospect’s attention…other times you need content that will more deeply impact and educate your existing prospects, clients, or partners about your products, services, programs, or a unique value or benefit you offer…

And…partnering with a flexible and versatile freelance professional can help you stay on track, get fresh perspectives, and take advantage of specialized expertise!

When it comes to White Papers, consider your prospect or client profile and especially where the prospect or client is on their journey or affiliation with the product, service, or program in question.

White Papers come in a variety of key formats aligned with strategic marketing goals:

  • Getting readers’ attention amid all the “noise”

  • Helping generate more leads

  • Informing your network about new products, services, or programs

  • Informing buying decisions (late in the sales funnel)

  • Educating prospects, introducing new perspectives, methods, or technologies…

  • Simplifying or demystifying complex purchasing, benefits, and implementation propositions

  • For nonprofits & foundations: sharing your unique knowledge and enhancing your credibility with your network and prospective funders by disseminating position papers, reporting on trends or policy initiatives, promoting public advocacy campaigns

Are you a solo entrepreneur or a small business owner?

  • EdPro will help you produce engaging White Papers designed to anticipate your prospects’ decision points, work challenges, or other specific needs and goals.

  • EdPro can help you choose the most effective White Paper formats based on specific marketing or communications goals.

Do you want help creating content and knowing what kinds of content to align with your present goals and initiatives?

  • WHITE PAPERS align with distinct marketing strategies. EdPro can help you match your content to your current goals.

  • Both WHITE PAPERS and case studies have unique credibility-building features.

  • Blog posts help you find new prospects, get more traffic, and share your unique story and mission across a wider audience.

Marketing data demonstrate that blogs posts, with the right strategy, deliver far more than you might expect when it comes to generating initial leads, while WHITE PAPERS have been shown to play a key role in prospects’ purchasing decisions, in defining your organizations more complex value and benefits propositions, or for re-orienting the conventional wisdom in your industry or sector, based on unique insights, findings, or innovations.

WHITE PAPERS can be formatted to support your prospects and clients at different stages in the lead generation, conversion, or retention process.

WHITE PAPERS can also be crafted to support your own customer service or sales teams, promoting effective internal communications AND marketing objectives at the same time!

WHITE PAPERS, case studies, blog posts—all time consuming, all effective and strategic, each requiring different writing skills and strategies…

But don’t worry, EdPro has tips for how to (and how not to) REPURPOSE existing WHITE PAPER content efficiently and intelligently—saving time and money, and accelerating content flows!

When you take advantage of a free phone check-in, EdPro can help you figure out what level of service makes sense or what kinds of content best align with your present goals, or you can simply use the call to begin onboarding your project right away…

Get Started with a Free 20-Minute Check-In Call, just contact us by email, voice call, or with a text message to schedule your call.