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Marketing, Content Marketing, Ed Pro Services Keith Nickolaus Marketing, Content Marketing, Ed Pro Services Keith Nickolaus

Content Marketing 2023: What You Need to Know–Definitions, Examples, Strategy, and Getting Started…

Content Marketing Uses Informational Content That Builds Connections Between Your Business and Your Customers/Prospective Customers...

Content creation (formats, structures, voice…) is guided by your brand and by an overarching marketing strategy. The content you create can be optimized in various ways to achieve any number of marketing goals or objectives.

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Artificial Intelligence in K-12 Schools: Are educators and ed-tech developers overlooking the biggest risk? (And biggest opportunity?)

Whether we like it or not, the AI wave is coming and it's a global event...Past lessons suggest that new and better tools won't necessarily bring meaningful and sustained school improvements.

In this article I consider whether a critical "mindset disconnect" between B2B Technology Developers and Educators might hold at least one key to avoiding the biggest risks and unlocking the biggest long-term rewards and opportunities as schools purchase innovative AI solutions…

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Whether You're Talking "Remote"..."Blended"..."Project-Based"...or just tomorrow's worksheet... Start with These Two Must-Have Lesson Planning Tools

If you are a teacher grappling with how to teach remotely, it can be a good time to remember that whether traditional or virtual, in-school or remote, the teaching modalities in themselves don’t really drive effective teaching. It’s the underlying principles of sound instructional design that count. If you already use these design principles, they should continue to be helpful tenets as you figure out how to craft effective instructional units for remote teaching. If you’re not familiar with these design principles, this time of re-invention might be a good opportunity to up your instructional game as you delve into re-thinking how to teach.

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Down the College Admissions Rabbit Hole...and a Simple Solution for Digging Our Way Out

In addition to the substantial networks of bribery and racketeering uncovered by the Varsity Blues investigation, recent news also includes lesser known college admissions stories. Harvard and the University of California Regents are both contending with lawsuits or potential lawsuits alleging discriminatory admissions practices. Finally, there are a growing number of reports about students already in college, and students aspiring to college, suffering from unprecedented rates of anxiety, depression and other stress-related illnesses…

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