EdPro Website Services
Get superior website messaging — to capture your organization’s voice and mission, demonstrate authority and insight, and connect with your prospects.
Website Services Built on Best Practices
Please don’t leave your website messaging to chance…
Did you know that visitors form their first impression within milliseconds of viewing your website?
And, your website messaging needs to accomplish a lot.
It needs to represent your brand, convey your mission, feature search optimization, and welcome, inform and engage your prospects while building trust and authority.
For these reasons, EdPro helps its clients craft field-tested, prospect-facing, and responsive messaging for their websites – messaging that’s clear, compelling, informative, and captures your organization’s insights, voice, and mission.
“The key to writing anything well is to look your reader in the eye and write for the company, your readers, and search.”
Nick Usborne, Net Words — Creating High-Impact Online Copy
Whether you’re creating a brand new website, revamping an existing one, or simply updating or adding key pages, EdPro will use the same approach to ensure the final messaging exceeds your expectations.
Website Content Audits
The Web Marketing Association says that effective website messaging includes at least 7 core components:
Design: The overall layout, visual appeal, and aesthetic structure
Innovation: How creative, unique, and cutting-edge the website is
Content: The relevance, value, and informational substance provided to the user
Technology: The functional execution, code quality, and development framework used
Interactivity: How well the site engages users and allows them to interact with the platform
Copywriting: The quality, tone, clarity, and effectiveness of the written text
Ease of Use: User-friendliness, simple navigation, and intuitive user experience (UX)
When website messaging has so many jobs to do, what’s a reliable process for evaluating your website’s messaging, layout, and navigation features?
Having a proven diagnostic approach is essential.
At EdPro, our objective, field-tested, 21-point Website Content Audit removes a lot of the guesswork — providing a reliable and streamlined approach to diagnosing and improving website messaging, display, and navigation.
The audit report provided a comprehensive baseline rating of our content and messaging strategies — a great starting point for highlighting strengths and catching important gaps — and for measuring improvements after new messaging was approved.
In the end, creating, updating, or revising web page content will require input from your whole team, but your written website content audit report will give you a comprehensive and objective starting point for your in-house decision process.
Ready to see how your website messaging stacks up?
Want help creating messaging for a new website, or to add clarity and insights to your existing messaging?
Our website content audit tools and digital copywriting best practices will help you get better results the first time around.
Scheduling a FREE 15-Minute Discovery Call is an easy way to learn more. Just click below and fill out our Contact Form to get started.