Content Marketing Services
Content Marketing Services from EdPro Communications
“Creating great content that educates and informs is always the best marketing strategy.”
David Meerman Scott, The New Rules of Marketing and PR
“75% of B2B buyers say they would share information about themselves in exchange for a white paper…”
Equinet, “Content Marketing,” August 2018
White Papers…
Case Studies…
Blog Posts…
Sometimes you need to get your prospects’ attention…other times you need content that will more deeply impact and educate your existing prospects about your products, services, or programs…EdPro will help you align content with:
your marketing goals
SEO research
key insights that guide your prospects’ product awareness and purchasing decisions
first-hand understanding of K-12 organizations, buyers, and trends if you sell to schools, specialize in K-12 curriculum products, K-12 professional development services, or K-12 education technology products and programs
And…partnering with a flexible and versatile freelance professional can help you stay on track, get fresh perspectives, and take advantage of specialized expertise—even if you already have an expert in-house team!
Looking to produce a compelling problem/solution white paper to build prospect awareness and thought leadership that sets you apart from competitors? Or an engaging case study that convinces your prospects they can be confident about your products or services?…
EdPro can help with complex and long-form writing tasks and deliver White Papers , Case Studies and research- and SEO-driven Blog Posts aligned with your marketing strategy with flexible terms and competitive rates.
Are you a solo entrepreneur or a small business owner?
EdPro will help you produce engaging and search-optimized informational content for generating traffic and leads.
EdPro can help you map out your own content marketing strategy, so your content marketing efforts yield better long-term results.
EdPro offers great K-12 sector insights for K-12 EdTech Marketing, K-12 Professional Development Products, and can help you develop more value-based content designed to capture new prospects and generate more leads…
White papers, case studies, and blog posts align with distinct marketing strategies. EdPro can help you match your content to your current goals.
Both white papers and case studies have unique credibility-building features.
Blog posts help you find new prospects, get more traffic, and share your unique story and mission across a wider audience.
Marketing data demonstrate that blogs posts, with the right strategy, deliver far more than you might expect when it comes to generating initial leads, while white papers and case studies have been shown to play a key role in prospects’ purchasing decisions.
However, white papers can be formatted for different strategies too—to support your prospects and customers at different stages in the conversion or retention process. Specific formats will also support your own customer support teams and sales teams.
White papers, case studies, blog posts—all time consuming, all effective and strategic, each requiring different writing skills and strategies…
EdPro can help you figure out what level of service makes sense or what kinds of content best align with your present goals.
And, you can figure out if partnering with EdPro makes sense now, or maybe in the future. Always at no cost and no obligation!