Case Studies

Case Studies

“Marketing is no longer about the stuff you sell, but about stories you tell.”

Seth Godin, HUBSPOT ACADEMY, 2020

“Almost 80% of business buyers cited case studies to be among the most influential types of content for making a buying decision.”

American Writers & Artists, February 2021

“…good storytelling means inviting the reader (funder, donor, grant reviewer) into a story where we all write the happy ending together.”

Julia Campbell, HayDay Fundraising Podcast, July 30, 2020

 

Effective Case Studies are like advertising turned inside-out…Instead of you telling your prospects the value and benefits that come with your product, service, or program, and asking them to take your word for it…case studies document the value and benefits your product, service, or program delivered to a real customer with a specific need at a specific time and place!

Well-crafted Case Study content is as real to readers as today’s news headlines…

But this isn’t news, it’s more like magic…The magic of building TRUST and CREDIBILITY with prospects & clients through facts combined with effective story frames.

All this doesn’t mean you need a magic wand to write an effective CASE STUDY, but combining the right facts and best story elements does matter.

Context also matters…as do your goals and objectives…

A problem-solution, industry-situated CASE STUDY may be very formal and painstakingly documented…

Other CASE STUDIES may call for a short, inspiring, and feel-good human interest focus.

Do you want help creating content and knowing what kinds of content to align with your present goals and initiatives?

EdPro can help you map out your own content marketing strategy, so your marketing efforts yield better long-term results.

  • White papers, CASE STUDIES, and blog posts align with distinct marketing strategies. EdPro can help you match your content to your current goals.

  • Both white papers and CASE STUDIES have unique credibility-building features or may be used to spotlight a problem-solution value and benefit proposition.

  • Blog posts help you find new prospects, get more traffic, and share your unique story and mission across a wider audience.

Marketing data demonstrate that blogs posts, with the right strategy, deliver far more than you might expect when it comes to generating initial leads, while white papers and CASE STUDIES have been shown to play a key role in prospects’ purchasing decisions.

White papers, CASE STUDIES, blog posts—all time consuming, all effective and strategic, each requiring different writing skills and strategies…

  • But don’t worry…when you take advantage of a FREE CHECK-IN CALL, EdPro can help you figure out what kinds of content best align with your present goals.

  • And, you can figure out if partnering with EdPro makes sense now, or maybe in the future.

  • It’s always our pleasure to meet you, and it’s easy to schedule your FREE 20-Minute Check-In call, just contact us by email, voice call, or text message to schedule yours…