Demystifying Education Funding for Education Marketers

Ever had a prospect with a large budget tell you they love your offering but can’t pay for it? In this post we demystify the complexities of school finance for B2B enterprises marketing to schools and educational nonprofits. These complexities can and will impact your prospects’ spending capacity and decisions, even in otherwise favorable circumstances. Funding complexities also vary by context and across time frames, creating market variability and uncertainty. Finally, understanding them is key to fully understanding all of your education-sector prospects’ purchasing challenges.