EdPro Communications
Versatile Content Marketing & Grant Writing Services
With K-12 Education Insights & Experience
Keith Nickolaus, Ph.D., Freelance Content Marketing & Grant Writing Services
WHITE PAPERS ~ CASE STUDIES ~ EMAIL CAMPAIGNS ~ GRANT PROPOSALS ~ CONSULTING
Strategic content writing and grant writing, guided by best practices, with personalized service and competitive rates…
Whatever your product, program, service, or mission…you need messaging that will engage and excite your audience. With EdPro Communications you’ll also enjoy access to flexible, on-demand content marketing and grant writing services with competitive rates.
EdPro offers freelance education marketing services locally in San Francisco, Berkeley, Oakland, and globally. EdPro services are informed by best practices in content marketing, and SEO research & planning, along with K-12 insights for K-12 Marketing, informed by over 15 years of experience.
EdPro offers versatile freelance services designed around your goals, specializing in CONTENT STRATEGY, WEBSITE MESSAGING, DIGITAL CONTENT WRITING (white papers, blog posts, case studies), EMAIL CAMPAIGNS, and GRANT PROPOSALS — with insights from over 16 years of experience working in K12 education.
✔ message effectively with compelling, persuasive content
✔ align content with SEO research, buyer personas, and buyer journeys
✔ craft K12-sector messaging informed by education trends and best practices
✔ get concise, compelling, well-documented federal or foundation grant applications
✔ build trust, credibility, and thought leadership with strategic long-form content
Since 2018 EdPro Communications has helped clients secure 1.5 million in grant awards and delivered clear and persuasive website content, uniform messaging-style platforms, and some 400+ online articles, including blog posts, news posts, and editorials!
Ready to Get Started?
Schedule your FREE 20-Minute Onboarding Call & Tell Us What Projects & Goals You Want Help With …(It’s our pleasure to meet you!)
WHITE PAPERS ~ CASE STUDIES ~ EMAIL MARKETING ~ WEBSITE MESSAGING ~ WINNING GRANT PROPOSALS Guided by Industry Best Practices…
✔ Content Marketing, SEO, K12 Insights
✔ Flexible & Client-Focused Services at Competitive Rates
✔ Member AWAI Professional Writers’ Alliance, Grant Professionals Association, and American Educational Research Association
“58% of marketing managers use freelancers…76% say their success depends on getting access to the right talent.”
— SVP of Marketing, Upwork, 2017
EdPro Services Overview
White Papers
With the right planning, coordination, and team work, you’ll get better results.
White Papers need to be crafted consistent with your enterprise positioning and be aligned to specific marketing objectives or competitive challenges.
✔ Build authentic, value-oriented relationships with clients, customers, and other stakeholders
✔ Build authority, credibility, and thought leadership
✔ Amplify Solution-Oriented Visions & Know-How
✔ Exploit the Insights of Research-Driven Marketing
Case Studies
Case Studies are versatile and powerful tools for for “reporting” factually on the benefits your products, services, or programs deliver, and for highlighting customer satisfaction and other intangible benefits …
✔ Ideal for prospects already exploring solutions
✔ Make documented, factual claims for the value of your products, services, or programs
✔ Turn past successes & client testimonials into high-impact marketing collateral
✔ Help your prospects appreciate hidden, intangible, or long-term benefits you deliver to your clients—ideal for prospects who work in schools!
Nonprofit & Small Business Grant Proposals
Too busy to write the grants you want to submit?
Want to up your grantsmanship with the help of a professional, results-oriented writer without the expense of hiring in house?
EdPro applies best practices for your success:
✔ Clear, Compelling Grant Narratives
✔ Research-Based Needs Statements
✔ Valid Goals, Objectives, and Assessment Design
✔ Careful Attention to Scoring Rubrics, RFP Guidelines, and Submission Deadlines
Email Marketing
Whether for B2B marketing or Nonprofit communications and outreach Email still ranks as a high-performing promotional tool…
EdPro can provide email copywriting support informed by industry best practices for conversions, calls-to-action, and customer & contact retention strategies.
✔ Prospecting & Lead Generation
✔ Sales, Promotional Offers, Events
✔ Client Retention
Website Content Audit
Want to refresh and update your Website messaging…Or get a dispassionate assessment of your website content and design from a communications professional?
Our Website Audit might be a great first step!
✔ Specific & detailed recommendations
✔ Guided by a comprehensive, objective, & field-tested 21-point checklist for reliable results
✔ EdPro reviews the final audit report with you when it’s delivered
✔ And, yes, we’ll be there to help with your web content updates at your request
Research & Consulting
EdPro engages in K-12 education research with access to one of the nation’s largest academic research libraries…
Interested in research for marketing collateral or for building your enterprise knowledge, credibility, and authority? …We’d be happy to discuss your research needs and help you find solutions if we can!
If you’re a nonprofit startup, why not take advantage of our consulting services to set up a professional and polished messaging platform?
With the help of a professional copywriter you’ll start out strong with clear, effective, and consistent stakeholder-focused messaging to use again and again (across your website, in LOI’s and grant proposal narratives, for community outreach, and more…).